All began early 2006,
I was studying fashion design in Dubai, then moved to Milan and finished my degree there at first I began designing tracksuit for myself… then people started asking whom am I wearing? Who is the designer? What is the brand name?
So from there the idea of creating my own brand came alive… in few months I had a great customer base and I was distributing my collections to one of Dubai’s “IT” Boutiques….
More about the Brand
The brand is aimed at women ages 18-49
The concept is to create timeless haute-couture sportswear… chic yet comfortable and easy to wear, affordable still rich in details when working on an idea or design… I aim to create unique pieces, an outfit that would stand out in any store draw women to it.